Welcome to the UCSB Attention Lab
Embracing scientific curiosity, courage, and community.
PI: Barry Giesbrecht
Attention is a core cognitive function that allows us to manage and prioritize processing of the sensory environment, internal thoughts, and actions. In many life-critical tasks, optimal behavior requires prioritizing, attending, encoding, and remembering relevant information. Our work is dedicated to uncovering the cognitive and neural mechanisms of the human attention system and its interaction with other cognitive functions both inside the lab and out in the real world. Learn more about our research.